Have you considered what your startup "story" is?  While it may seem like a simple question for some, there are many factors for innovators of all levels to consider. How much information is "too much information?" How do you tailor your messages to appropriate audiences? How can perfecting your "story" help to secure funding and the attention of major healthcare leaders? Where do you go and what influencers and journalists do you want to tell you "story?" What value do mainstream journalists versus bloggers versus social media users present in the modern day?

These are just a few of the questions that innovators and startup organizations should be considering on a constant basis, as the successful execution of public relations and messaging can make a major difference in who and how often your offering is seen in critical spaces.

TechSpring is please to announce that Brandon Monahan from InkHouse will be joining us on October 22nd @ 5:30pm to host a PR Workshop.  At this workshop, Brendan will address overarching themes and ideas to consider before meeting individually with 5 attendees for 10 minute brainstorming sessions.    Email hello@techspringhealth.org to reserve your 1:1 session following the presentation!  Additional 1:1's will be offered via phone calls.  

Seats are limited so RSVP today!   FREE!  

InkHouse, an integrated public relations agency, today announced the expansion of its healthcare team with Brendan Monahan, an accomplished public relations executive with a decade of experience leading successful strategic communications campaigns on behalf of regional and national healthcare organizations including a leading cancer center, health insurance providers, multi-hospital health systems, and skilled nursing facilities.

In his new role, Monahan will serve as the strategic practice lead for clients in a variety of market segments including health IT developers, hospital systems, insurers, medical device manufacturers and innovative life science organizations. Earlier this year, InkHouse announced its expanding healthcare practice with new client partnerships including connectRN, an app for nurses to find per diem work; Harvard Pilgrim Health Care, a leading not-for-profit health services company serving New England; and Maven Clinic, a women and family healthcare company.

“It’s important that our healthcare practice is led by someone who understands the nuances of this highly regulated industry and is experienced in telling stories that reach all audiences -- from patients to consumer advocates to clinicians and hospital decision-makers -- to increase brand awareness, navigate a complex crisis or launch a life-saving technology,” said Beth Monaghan, chief executive officer and co-founder of InkHouse. “Brendan’s comprehensive knowledge of the vast healthcare landscape will bring significant value to our clients and team members.”

"The opportunity to lead the healthcare practice at InkHouse is so genuinely exciting to me because InkHouse has an exceptional reputation for providing high-quality public relations services in a fully integrated and strategic setting," said Monahan. "With an impressive roster of healthcare clients and an even more impressive team of media and marketing professionals across the country, I can't wait to begin helping current and future InkHouse clients positively impact the world through unique and meaningful storytelling."

InkHouse, one of the fastest-growing agencies in the country, is more than a decade old with 125 employees located in its Boston, San Francisco and New York offices. InkHouse's award-winning programs focus on constant innovation and what's next in storytelling for PR and marketing, offering integrated campaigns for media, content, social media, design, filmmaking and paid editorial all in one place.

About InkHouse:
InkHouse is an integrated PR agency for innovative thinkers, creators and leaders who believe in the power of stories to effect positive change. We translate complex ideas into accessible stories that move innovation and culture forward. We were founded in 2007 and are one of the fastest growing agencies in the country. Find us in the real world in Boston, New York and San Francisco, and in the digital one at www.inkhouse.com.