Director of Design and Innovation

Jill McCormick is the Director of Design and Innovation at Baystate Health and the Director of Design and Innovation at TechSpring. She is an innovation strategist focused on digital transformation, an experience designer, and an Adjunct Professor of Design Thinking for Healthcare at Our Lady of the Elms College. She holds an MBA in Entrepreneurial Studies at the F.W. Olin Graduate School of Business at Babson College with coursework focused on creativity and innovation. She has substantial experience in collecting data using observation and empathetic interviewing techniques and applying human-centered design (HCD) methodologies for problem and opportunity analysis, solution design, and rapid prototyping in-context testing and iteration. Prior to coming to Baystate Health, she was developing serum- and urine- based diagnostic tests, analyzers, and components. She holds several patents and has launched various commercial products for world-wide distribution.