Vice President, Marketing and Public Affairs, Baystate Health
Suzanne serves as Vice President, Marketing and Public Affairs for Baystate Health, a Top 100 Integrated Delivery System of three hospitals, including Baystate Medical Center, which is the largest hospital outside of Boston and the Western Campus of Tufts University School of Medicine. Baystate Health is honored to be the health care leader in western Massachusetts and one of the largest employers with 350 employed providers and over 10,000 employees.
At Baystate Health, Suzanne oversees an in-house marketing and communications agency of 25 professionals, providing market research and plans, marketing communications, web and digital communications, photography, videography, graphic design, writing, special events, employee communications, physician communications and liaison services and two large affinity programs (seniors, women) for the community.
Over the last twenty years at Baystate Health, she has built a first-rate, results-driven marketing and communications team that has achieved national recognition for their innovative communications. She has helped Baystate Health find its competitive edge by engaging customers, community members and providers to create positive, memorable experiences which contribute to outstanding patient care.
Personally, she is dedicated to creating a team and communications that are “Best of Class” and works to create a collaborative work environment where staff can grow, contribute and share in the satisfaction of a job well done.
Suzanne has a Master’s Degree in Marketing Communications from the University of Connecticut (1993) and a Bachelor’s Degree in Media Systems and Management (1985) from Westfield State University. She is a frequent guest speaker at health care marketing conferences and at the School of Public Health at Harvard University.